This article tells about online travel agent depending on hotel. The agent has to differentiate his pricing structure because people from the online world are looking at the cheapest price and also everything looks the same online so the consumers will go elsewhere.
You have to find unusual product, various offerings will give you a strong business. Also, the online agent need to look at the hotel content in order to better differentiate.
If the online agent work with the hotelier on occupancy or yield will increase inventory.

This article is talking about hotels increasing their amenities. Those luxury hotels are offerinf the best for the wealthy travelers and the people from the jet set.
It is making a lot of profit at the moment. The demand is increasing, so hotels are innovating in terms of luxury. The clients are wondering if they are spending time in a hotel or a paradise. They want to come back if they can afford it.
I think it is increasing the hotel industry business. The group of a company for instance will choose this kind of hotel, for their business trips. By this way, they will motivate their employees. I see a lot of groups coming to my hotel for business trips. If they have to come back to paris, they ll come there because of the design of the hotel.

this article talks about the company marriot. Their website is very used by travelers. Marriot set a record with booking by the website. Their website gets a lot of visitors, half million per day.
Now They are updating their website with different tools.
I think that website are the new trend for hotels to grow because a lot of travelers are booking directly by the web. Besides, more and more leisure travelers are going on line. It is becoming important for hotels to develop their own website.