This article is talking about hotels increasing their amenities. Those luxury hotels are offerinf the best for the wealthy travelers and the people from the jet set.
It is making a lot of profit at the moment. The demand is increasing, so hotels are innovating in terms of luxury. The clients are wondering if they are spending time in a hotel or a paradise. They want to come back if they can afford it.
I think it is increasing the hotel industry business. The group of a company for instance will choose this kind of hotel, for their business trips. By this way, they will motivate their employees. I see a lot of groups coming to my hotel for business trips. If they have to come back to paris, they ll come there because of the design of the hotel.