Friday, January 11, 2008

Easy group

Easy group is a business owned by Stelios Haji-Ioannou. It was created in 1995 and at the beginning it was easy jet. It has given many others franchises : easy pizza, easy cinema, easy hotel...

The easy business uses yield management. By that, customers can save money and time. It also pratices the low cost business and it permits to the company to be competitive with the other big industries. Because the customers prefer to buy in advance and they feel that the business is respecting them.

We can find many advantages to this company. For example, for easy jet, customers can reserve their seats at the last minute at a low cost. You can travel anywhere and the service has a good quality.

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