Team exercise with Reza Aarbab:
We chose the Regina hotel in Paris. It's a 4 star hotel very classical design. The reservation can be done on the website of the hotel. You can also reserve the restaurant and other facilities of the hotel separately if you wish. You can choose your favourite language to book. Average prices: 420 euros. High class clientele.
3 resellers:
www.gtahotels.com
Target customer group: luxury, touristy people, people who want to be downtown.
Reach of site : easy to book, nice pictures, worldwide reseller site.
Hotel image:very designed hotels, all stars rating is mixed.
Distribution, marketing programs:discount hotels deal with the world list, new activities like shows, tours, transfers are highlighted. Toll free telephone number which mean that customers don’t pay for telephone bill.
Affiliate programs:link to discounthotels.comgtahotels.com is accredited by the travel industry and it’s a member of IATA, ASTA and tursab.
http://www.france-hotel-guide.com/
Target customer group: The site is for people looking a hotel in France. The target is people like business man, families, and couple.
Reach of the site:in visual terms or aspects, the hotel doesn’t appear on the first page on Google.
Hotel image: it is a nice image, easy to use, specific for France. All types of hotels are listed like luxury, not luxury, any star. Two different directories: hotels in France and hotels in Paris.
Marketing programs:As a client, when you are booking with the France hotel guide, you pay no commission, no handling fee and it is an entirely free service.
Affiliate programs:no affiliate programs.
http://www.minotel.com/
Target customer group this site attracts the people who are looking for the hotels with charm and quality. The target customer is also the business people and touristy. It can be every one and people who are wishing to get their hotel at the last minute because of the lowest rate.
Reach of the site: easy to choose, several languages, in terms of marketing, they are very good but when you are searching on the internet, they don’t appear on the first page.
Hotel image:the image is very good, especially they didn’t mix all the classifications of the hotel and also you have the choice to be in the middle of the city. 2 and 3 stars hotel are listed but not 4 stars hotel.
Marketing programs: They have special offers; it is a perfect program for client to get a good rate and to be downtown. And also good for hoteliers who want to have the tools for their last minute rate.
Affiliate programs: they have affiliate programs with 5 percent commission for each night confirmation and for any website.
Benefits: free of charge, partnership, additional revenues. Internet quality service.
Conclusion: we choose minotel.com because it has a affiliate program, not complicated to use and you can get the lowest rate at the last minute as a client. It has a lot of advantages for the hoteliers such as increasing the Revpar and get rid of the empty rooms at the low season.
We chose the Regina hotel in Paris. It's a 4 star hotel very classical design. The reservation can be done on the website of the hotel. You can also reserve the restaurant and other facilities of the hotel separately if you wish. You can choose your favourite language to book. Average prices: 420 euros. High class clientele.
3 resellers:
www.gtahotels.com
Target customer group: luxury, touristy people, people who want to be downtown.
Reach of site : easy to book, nice pictures, worldwide reseller site.
Hotel image:very designed hotels, all stars rating is mixed.
Distribution, marketing programs:discount hotels deal with the world list, new activities like shows, tours, transfers are highlighted. Toll free telephone number which mean that customers don’t pay for telephone bill.
Affiliate programs:link to discounthotels.comgtahotels.com is accredited by the travel industry and it’s a member of IATA, ASTA and tursab.
http://www.france-hotel-guide.com/
Target customer group: The site is for people looking a hotel in France. The target is people like business man, families, and couple.
Reach of the site:in visual terms or aspects, the hotel doesn’t appear on the first page on Google.
Hotel image: it is a nice image, easy to use, specific for France. All types of hotels are listed like luxury, not luxury, any star. Two different directories: hotels in France and hotels in Paris.
Marketing programs:As a client, when you are booking with the France hotel guide, you pay no commission, no handling fee and it is an entirely free service.
Affiliate programs:no affiliate programs.
http://www.minotel.com/
Target customer group this site attracts the people who are looking for the hotels with charm and quality. The target customer is also the business people and touristy. It can be every one and people who are wishing to get their hotel at the last minute because of the lowest rate.
Reach of the site: easy to choose, several languages, in terms of marketing, they are very good but when you are searching on the internet, they don’t appear on the first page.
Hotel image:the image is very good, especially they didn’t mix all the classifications of the hotel and also you have the choice to be in the middle of the city. 2 and 3 stars hotel are listed but not 4 stars hotel.
Marketing programs: They have special offers; it is a perfect program for client to get a good rate and to be downtown. And also good for hoteliers who want to have the tools for their last minute rate.
Affiliate programs: they have affiliate programs with 5 percent commission for each night confirmation and for any website.
Benefits: free of charge, partnership, additional revenues. Internet quality service.
Conclusion: we choose minotel.com because it has a affiliate program, not complicated to use and you can get the lowest rate at the last minute as a client. It has a lot of advantages for the hoteliers such as increasing the Revpar and get rid of the empty rooms at the low season.
posted by philippe at 4:00 AM
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